Privacy complaints trigger greater public backlash and brand devastation than unhappy paying clients. Trust is severed, disgust spreads quickly and conversation starts questioning the stability of your business citing SPAM as a desperate marketing strategy.
The world transforms through energy and economics. Energy acts as the ignition point and is the fuel, throttle and engine of life and economic activity (Keynes) and the driver of sustainable evolution (Legge).
Journalists are like investors. They are looking for the next opportunity to run a story on and their inbox is flooded with ever-hopefuls. How then, do you cut through the masses and get yourself featured in a headline story? Put simply, you need to *be the story*.
Investors look for fatal flaws. High risk = low value. Low risk = high value. Remember the process of wooing an investor takes time and undoubtedly they will have given you little ‘tests’ over the previous few months that you probably did not even realise. If you passed those surface tests, then investors will be looking far deeper to get answers to these questions:
It is vitally important that you express at the earliest time possible when something, any element is not working for you. Doing so discovers new opportunities. It may nip the issue in the bud. It also gives the other person opportunity to continue progressing rather than waiting and relying on an opportunity, that unknowingly to them no longer exists.
Understanding yourself and the world occurs through stories, insights and self-tests, from learning about value within opportunities and how to develop them, as well as how to design and create new resources. Self-knowledge reveals your personal purpose and focus from which your vision is created and shared with the world.
"When looking to raise funds, think carefully about who you want to woo, because when you go down that path and want to wed, you want to ensure it is for the right reasons. It takes time, energy and effort to separate from them when that time could be put on your business."
While there is financial and legal due diligence associated with assessing an IPO, there is also the core component of entrepreneurship that determines future durability, credibility and viability which is opportunity evaluation. Opportunity evaluation looks to see if the company is in *high growth position* and what risks may affect performance.
Last week I had the heartbreaking realisation that an opportunity I had been pursuing, that I had invested my heart and soul into developing, was in fact, no longer an opportunity. To accept there were elements that rendered the opportunity void triggered a deep grieving process.
One of the fastest ways to insult someone is asking them out for coffee. What you're saying, probably without realising it, is please give me 1-2 hours of your undivided attention, knowledge and network access and in return I'll pay you $3 for it. There is no value exchange.
Your plight is all too familiar... You finish your presentation with a huge smile; you know you've nailed it. You relish the opportunity to answer questions. Question time ends and you wait with baited breath for the next steps. "Thank you for coming in today. Right now, this is not an opportunity we are interested in investing in, however, please keep us updated and this may be something we'd like to look at again in 6-12 months."