How to be the story journalists run with

Journalists are like investors. They are looking for the next opportunity to run a story on and their inbox is flooded with ever-hopefuls. How then, do you cut through the masses and get yourself featured in a headline story? Put simply, you need to *be the story*.

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25 questions investors will ask you

Investors look for fatal flaws. High risk = low value. Low risk = high value. Remember the process of wooing an investor takes time and undoubtedly they will have given you little ‘tests’ over the previous few months that you probably did not even realise. If you passed those surface tests, then investors will be looking far deeper to get answers to these questions:

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Be prepared to walk away from a deal

It is vitally important that you express at the earliest time possible when something, any element is not working for you. Doing so discovers new opportunities. It may nip the issue in the bud. It also gives the other person opportunity to continue progressing rather than waiting and relying on an opportunity, that unknowingly to them no longer exists.

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